Health, Wellness And Free From

  • Forecasted to grow at 4% over the next 5 years.
  • CAGR between 2016 and 2021 in the MENA region is higher at 7%
  • The sales of Fortified Functional food and beverages to rise by US$48 billion over 2016 to 2021.

Wellness is big business


In UAE, consumer health awareness remains the key driver for health and wellness products.

The movement towards adding value to product positioning through fortification and associated health benefit continues to grow

Globally the free from products are gaining more importance in both food and beverages.

Free From in the MENA region is still a relatively niche as consumers of these products are associate with the health component of the product more important than intolerance.

Free-from on the rise

Gluten-, meat- and dairy-free product ranges are increasing in variety, availability and affordability as the price gap between standard and free-from products narrows.*

Flexitarian, vegetarian and vegan populations are growing, but even general consumers are shifting more to free-from product due to the health and environment benefits. *

Restaurants focus on providing alternatives to food allergens leading to demand for dairy free and gluten free products.